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Case · Personal training · Eindhoven

More time for training. Less time on admin.

For Next Chapter Personal Training we built a digital foundation where the website, subscriptions, payments and bookkeeping work together. Customers can start easily, and the trainer can focus on what he does best.

See the website See the webshop

Website of Next Chapter Personal Training: Your Next Chapter Starts Here, with a button to plan a free intake
The webshop on a phone
Client

Next Chapter Personal Training, Eindhoven

What we did
  • Analysis and advice
  • Website and webshop
  • Payments and bookkeeping
  • Email and planning
  • Handover
Built with
  • Squarespace
  • WordPress + WooCommerce
  • Mollie
  • e-Boekhouden
  • Notion
4subscriptions, from 1-on-1 to small group
4single products, such as training and nutrition plans
01The question

A trainer who works on the gym floor, not behind a computer.

Next Chapter is a personal training studio in Eindhoven, started by a single trainer. Personal attention comes first: training schedules, nutrition plans and coaching that fit you.

The first clients signed up quickly, but behind every sign-up was manual work: filling in forms, processing payment details and copying information between systems. Time the owner would rather spend on his clients and on building his studio.

What the solution had to do

  • Take out and pay for four subscriptions onlineThe first step for a new client
  • Plan a free intake onlineA client signs up on their own
  • Edit the website himselfUpdate texts and photos without help
  • Manage single products and stockPlans and check-ins next to the subscriptions
  • Payments and bookkeeping that belong togetherBookkeeping that stays clear
  • Within a new entrepreneur’s budgetFits the stage of the business
02The approach

A website that tells, a webshop that handles the rest.

We started from what Next Chapter needed, not from a preference for a particular system. Three directions came up:

  • Option A · Everything in one webshopDropped: fits less well with wanting to manage the website himself.
  • Option B · Everything in a site builderDropped: less flexible for subscriptions and stock.
  • Option C · Website and webshopChosen: a Squarespace website and a WooCommerce webshop, matched to each other.

We did not choose one system that does everything a little, but a combination where each part does what it is good at. Squarespace suits a website the owner maintains himself; WooCommerce suits subscriptions, products and stock. That combination fitted the budget and the stage of the business best, and lets the owner stay in control.

The website on a phone
Website on a phone
The webshop on a phone
Webshop on a phone

Who does what

The website tells who the trainer is and leads to a free intake. In the webshop a customer chooses a subscription and pays online. Everything the owner manages afterwards sits in a place that suits that task.

Use case diagram. The owner edits the website, plans free intakes, manages subscriptions, offer and stock and keeps the books. The customer views info, plans a free intake, chooses and pays for a subscription and manages it. Free intake and managing a subscription are done by both. Website in Squarespace, webshop in WooCommerce with Mollie, bookkeeping in e-Boekhouden.

Who does what, and in which system
The webshop with the 1-on-1 PT, 1-on-2 PT, 1-on-3 and 1-on-4 small group PT subscriptions
The webshop · WooCommerce
The services on the website: personal training, nutrition and recovery
The services on the website
03The result

A digital foundation that works for the business owner.

We also helped from the start with business email and a Notion board for planning, and finished with a handover and a manual. That lets the owner manage and extend the system himself.

What changed

  • Clients sign up and pay online themselvesThrough the webshop, without the owner processing every step by hand
  • The owner manages his own websiteHe updates texts, photos and promotions himself in Squarespace
  • Subscriptions, products and stock in one placeClearly set up in WooCommerce
  • Payments and bookkeeping line upWith Mollie and e-Boekhouden, set up so it stays easy to follow
  • A solution that fits the budgetWithin the agreements, with room to extend later
04What we take with us

What this project shows.

  • The right solution starts with the questionNot with a preference for a particular technology.
  • Systems do not have to do everythingWhen they work well together, it fits the user better.
  • A project is done when the client can carry onThat is why explanation, handover and managing it yourself are part of delivery.

An idea or process that could be smarter?

Whether you want to build something new or improve existing processes: we look together at what is needed and make it concrete.

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